Cooper Advertising

Are Influencer Brands the Key to Bringing Millennials to Department Stores?

Nordstrom and Barneys are finding success in the burgeoning world of influencer brands for whom promotion and feedback are built-in.

The 5 Keys to Building a Social-Media Strategy for Your Personal Brand

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.

How Professional Service Marketers use Marketing Automation Strategies

professional service marketing automation, refers to experts working on software platforms designed for marketing departments and organizations.

How to Promote Your Most Prestigious Content

Think about a scenario where you’ve come up with content that you know adds tremendous value to ...

DIY: How To Market Your Small Business In Any Economy

As a small business owner, you may wonder how you can market your brand and products, and get results. Have you thought about inbound marketing?

Show Off Your Promotional Products!

The following is part of Proforma’s guest blog series and is written by Emily Potter, Content Marketing Manager for Outdoor Cap Company<br>No matter how you display headwear and other promotional products, allow me to first emphasize the importance of a meaningful, memorable, and positive experience for not only your direct customers, but anyone that may pay a visit to your facility, or pass by your…

What Are Promotional Products?

3 Key Benefits of Promotional Products in the Business World

A plethora of businesses are missing opportunities to capitalize on the use of promotional products,...

Company Picnic Ideas: Include These Hot Promotional Products

Need some fun company picnic ideas? Be sure to pack some hot promotional products that are sure to delight!

25 Insane (But True) Facts About Promotional Products

If you’re in the business of promotional products, you know the impact they can have on an organization’s marketing efforts. But do you know these fun facts about promotional products? Eight in 10 consumers own between one and 10 promotional products. Fifty-three percent of these people use a promotional product at least once a week. […]

Screen Printing or Direct to Garment Printing?

Not sure on screen printing or garment printing? Here's the breakdown.

2 Things To Expect From Promotional Products

So you run a business and are considering investing in promotional products for the first time? Great! There are countless benefits associated with incorporating promotional products into your business operations, including a stronger brand identity, more engaged relationships with your employees and clients, and the opportunity to have free, "walking" advertisements working for you 24/7. To reap all those benefits, make sure your product choices are…

What's the real value of promotional products?

Promotional products are an increasingly popular advertising channel that many businesses are beginn...

Check When Should You Hire A Real Estate Advertising Agency?

Attention home builders, you might be wondering, when is the right time to hire a real estate advertising agency?

Easy Screen Printing

Silk-screen printing may sound exotic, but trust us: it's inexpensive and kid-friendly, thanks to this technique.

The Screen Printing Process Step-by-Step

Ever wonder what screen printing is and what the process is all about? We use this graphics technique often to decorate custom merchandise. In this post, learn the step-by-step process to see what it's all about and what makes it different.

How Promotional Products Can Generate Customer Acquisition 

Learn how to gain customers through promotional products

Benefits of Screen Printing With International Coatings 7600 Series

International Coatings 7600 Series Inks are great for high speed automatic printing, or for manual screen printing where high mesh counts are needed. The inks are ready to use, with a creamy texture, and low tack to ensure an easy screen printing process. Many screen printers prefer to use these inks when dealing with halftone …

6 Things You're Missing out on by Not Using Promotional Products

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...